With a business Facebook page, once a visitor becomes a fan, you can offer them incentives that non-fans do not receive. It is possible to control this from your own website! Webstores will set this up for you so you can update the promotions that only your fans can see from your website. See our portfolio for examples.
No matter what your Facebook page is about, the purpose of your custom landing tab should always be the conversion of visitors to fans. Between a visitor and the fan is only a tiny click on that “Like” button, and sometimes it’s a good practice to remind people about it.
Facebook is huge. With the average user connecting to 80 community pages, groups and events and with over 900 million (!) objects that users love to interact with (pages, groups, events and community pages), Facebook pages are massive and with a well thought layout they will prove to be a very valuable business asset and a great experience for the user.